Product Planning Training Format
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1. Please submit one form per attendee
2. If paying by check please mail payment to the following address.

AMBRREN & ASSOCIATES
75 NEW DAWN
IRVINE, CA 92620
and payable to AMBRREN & ASSOCIATES
AMBRR-05-- PRODUCT PLANNING Program Description

This 2-day program is meant to introduce the attendee to the basics of product planning.
Students will understand the steps involved in the product planning process. Further they will
be exposed to the tools that enable this process to be deployed successfully. They will explore
case studies of companies that have used these tools successfully.

Features:
  • The Product Planning Process
  • Segmentation and Target Product Marketing
  • Consumer Analysis
  • Competitive Analysis
  • Pricing and Value Analysis
  • Identification of key issues and development of a product plan

Pre-Requisites:
  • Basic understanding of business fundamentals
  • Awareness of product planning in a corporate context
  • Exposure to product planning techniques used in a corporation
Day
 Time
 Description
One
 8:00-10:00 AM
 The Product Planning Process
  10:00 AM- 12:30 PM
 Consumer Analysis- Target Product Marketing
  1:30 PM- 4:30 PM
 Segmentation/Differentiation
Two
 8:00 -10:00 AM
 Competitive Analysis
  10:30AM-12:30 PM
 Features, Value and Pricing
  1:00PM- 3:00 PM
 Exploration of Case Studies
  3:30-5:00 PM
 Developing your own product plan
Product Planning Registration
Ambrren and Associates
75 New Dawn, Irvine, CA 92620- email-info@ambrren.com-Tel-949-266-4959- www.ambrren.com